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诚实守信是企业的“立业之道、诚信之本”,也是企业持续发展和增强市场竞争力的源泉



发布时间:7/12/2020 12:00:00 AM

慧聪汽车配件网】诚信是中华民族的传统美德,诚实守信是企业的“立业之道、诚信之本”,也是企业持续发展和增强市场竞争力的源泉。中国汽车工业61年,中国汽车后市场31年,新技术、新模式、新经济正在改变传统经营形式,2020年中国汽车后市场企业已经从“产品时代”迈入“服务时代”,企业发展、品牌建设、终端服务都需要诚信经营!






诚信是企业立足市场的根本


汽车配件市场由于原厂和市场价格差距较大,导致了一些生产经销企业在监管缺失的情况下,为迎合市场获利,而复制、生产低价劣质商品来充当原厂件欺骗消费者。其中,以滤清器为代表的汽配行业由于门店租金高涨,车型更新速度加快,不同品牌的零部件又无法互通,光滤清器就有2000多种品类,销量又少,经销商的库存压力和成本压力进一步加大,生意也是越来越难做。国内汽配实体店的不景气皆因线下高价太“暴利”、汽车用户服务体验又太“差劲”,所以流失很多客户。


东原滤清器已有27年的工厂生产经验,经历了丰富多样的销售模式,也遇到过各种问题。2017年东原一直在思考如果回到原点,要做什么?面对巨大的消费市场,消费者需求是什么?汽车由最初的奢侈品,变成如今的代步工具,该怎样降低维护成本,为消费者和经销商提供正品,为客户提供省钱·方便·退换无忧的服务?


回归产品的本质 让品牌可持续发展


20世纪60年代,伴随着世界主要经济体工业化的完成,物质消费由匮乏时代进入过剩时代,人类应如何处理与物质的关系,开始引起社会性的反思。追求实用、反对铺张的极简主义开始成为新的设计风潮,并绵延至今。消费趋势的变化引起东原滤清器公司的思考,如何让产品“回归本质”——一件产品之所以生产出来,本质上是为了帮助人们更好地生活,其他一切因素都应服从于这个根本原则。汽配市场应用合理的价格,向全球消费者提供简单好用、货真价实的配件。服装行业的优衣库,手机行业的小米,都是这类模式的代表,很值得我们借鉴。


缩短供应链 用高性价的产品回馈客户


据最新数据显示,滤清器作为必须定期更换的汽车养护、易损易耗配件,预计未来中国汽车后市场年均增速将超过30%滤清器市场容量就将达到320亿元。面对如此大规模的汽配市场背景,东原滤清器一直在思考如何给中国消费者提供优质低价的产品?无论什么品牌,消费者永远需要高性价的产品,抓住这一本质诉求,就掌握了开启未来的钥匙。以消费者为原点,重新切割不合理之处,优质低价就出来了。


常常被人追问:“为什么会这么便宜?”东原滤清器优质低价的秘密可以归纳成四个字“三高三低”,即高品质、高效率、高科技,低成本、低毛利、低价格。具体来说就是源头工厂,规模化生产,从工厂直接到店铺的极致短链供应,管控每个细节,不乱花一分成本,超低毛利,优质低价的矛盾与痛点就解决了。


建立规范的市场体系 需要行业同仁的共同努力


据美国的调查,每销售一个汽车配件,流通领域的库存是6个。中国实际情况是每销售一个产品,需要15个库存来存放流通。这样,一方面加大了库存和物流成本,另一方面增加了损耗呆滞品。东原滤清器调研发现,汽配行业因为车型被淘汰或配件品种多仓库管理不善,有些配件不易损坏等原因,不少库存产品超过10年。但作为汽配经营者,你只有品种齐全,才能服务好客户,这是个很矛盾的问题。如何利用先进的技术,解决库存成本,流通匹配问题?东原滤清器,经过精英团队专研,20年经验积累,整合资源,高效率,以电子商务手段把厂家、商家、修理厂、车主有效整合形成产业生态链,有效克服传统汽配经营种种问题,完善服务机制,真正做到为客户提供正品。


有质量保证的产品才能保护客户利益,东原品牌市场占有率在50%以上,很多年来一直被仿冒,很多经销商怕假冒太多,所以不敢进货。为了防止假冒东原特意使用防伪商标和二维码验证等方式,投入大量的人力物力,但是效果不是很理想。仅凭一己之力,市场假冒伪劣产品很难改善,我们需要一套成熟的市场规范体系,完善管理系统和塑造一支高素质人才队伍,和用户无缝链接,打造低价优质产品,为更多汽车配件的销售者和使用者提供正品·省钱·方便·退换无忧的服务!


小结:


“人无信不立,政无信不威,商无信不富”。时代呼唤诚信,消费者需要诚信,在“3·15”国际消费者权益日来临之际,慧聪网汽车同品牌企业发出联合宣言。让我们行动起来,共同营造一个公平竞争、诚实守信的市场环境和消费环境!

Honesty is the traditional virtue of the Chinese nation. Honesty and trustworthiness is the "way to set up a business and the foundation of honesty" for an enterprise. It is also the source of sustainable development and market competitiveness of enterprises. China's auto industry has been 61 years, and China's auto aftermarket has been 31 years. New technologies, new models and new economy are changing the traditional business forms. In 2020, China's auto aftermarket enterprises have entered the "service era" from the "product era". Enterprise development, brand building and terminal service all need integrity management!
Honesty and credit is the foundation of enterprises to be based on the market
Due to the large gap between the original factory and the market price in the auto parts market, some production and distribution enterprises, in order to cater for the market profit, copy and produce low-quality goods to cheat consumers. Among them, the auto parts industry, represented by the filter, due to the high rent of stores, the acceleration of model updating, and the inability of parts of different brands to communicate with each other, there are more than 2000 categories of optical filters, and the sales volume is low. The inventory pressure and cost pressure of dealers are further increased, and the intention is becoming more and more difficult. The recession of domestic auto parts stores is due to the "exorbitant profits" of offline high prices and the "poor service experience" of automobile users, so many customers are lost.
Dongyuan filter has 27 years of factory production experience, experienced a variety of sales models, but also encountered a variety of problems. In 2017, tohara has been thinking about what to do if we go back to the origin? Facing the huge consumer market, what is the consumer demand? The car has changed from luxury goods to transportation tools. How to reduce maintenance costs, provide genuine products for consumers and dealers, and provide customers with cost saving, convenient and worry free service?
Return to the essence of products and make brand sustainable development
In the 1960s, with the completion of the industrialization of the world's major economies, material consumption has entered the era of excess from the era of scarcity. How should human beings deal with the relationship with material began to cause social reflection. Minimalism, which pursues practicality and opposes extravagance, has become a new fashion of design, and has continued to this day. The change of consumption trend causes Dongyuan filter company to think about how to make the product "return to its essence" - the reason why a product is produced is essentially to help people live a better life, and all other factors should be subject to this fundamental principle. Auto parts market applies reasonable price to provide simple, easy-to-use, genuine accessories to global consumers. UNIQLO in the clothing industry and Xiaomi in the mobile phone industry are all representatives of this type of model, which are worthy of our reference.
Shorten the supply chain and give back to customers with high price products
According to the latest data, as a vehicle maintenance, vulnerable and consumable part that must be replaced regularly, the annual growth rate of China's automobile aftermarket is expected to exceed 30%, and the market capacity of the filter will reach 32 billion yuan. Facing such a large-scale auto parts market background, Dongyuan filter has been thinking about how to provide high-quality and low-cost products to Chinese consumers? No matter what brand, consumers always need high price products. If we grasp this essential demand, we will have the key to open the future. Take the consumer as the origin, re cut the unreasonable, high quality and low price will come out.
People often ask, "why is it so cheap?" The secret of high quality and low price of Dongyuan filter can be summed up into four words, namely, high quality, high efficiency, high technology, low cost, low gross profit and low price. To be specific, it is the source factory, large-scale production, the extreme short chain supply from the factory to the store, control every detail, do not spend a cent of the cost, ultra-low gross profit, high-quality and low-cost contradictions and pain points will be solved.
The establishment of a standardized market system requires the joint efforts of industry colleagues
According to the U.S. survey, for each auto part sold, the inventory in the circulation field is 6. The actual situation in China is that each product sold needs 15 stocks to store and circulate. In this way, on the one hand, it increases the inventory and logistics costs, on the other hand, it increases the loss of dead goods. Dongyuan filter research found that many products in stock for more than 10 years in the auto parts industry due to the elimination of models or the variety of accessories, poor warehouse management, and some parts are not easy to be damaged. But as an auto parts operator, you only have a complete range of products to serve customers well, which is a very contradictory problem. How to use advanced technology to solve the problem of inventory cost and circulation matching? Dongyuan filter, after 20 years of experience accumulated by the elite team, integrates resources with high efficiency, effectively integrates manufacturers, merchants, repair shops and car owners by means of e-commerce to form an industrial ecological chain, effectively overcomes various problems in traditional auto parts management, improves service mechanism, and truly provides authentic products for customers.
Only products with quality assurance can protect the interests of customers. The market share of Dongyuan brand is more than 50%, which has been counterfeited for many years. Many dealers are afraid of counterfeiting, so they dare not purchase. In order to prevent counterfeiting, Dongyuan specially used anti-counterfeiting trademark and two-dimensional code verification, and invested a lot of manpower and material resources, but the effect was not very ideal. We need a set of mature market standard system, improve the management system and create a high-quality talent team, and seamless link with users to create low-cost and high-quality products, so as to provide more auto parts sellers and users with authentic products, save money, convenient and worry free service!

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